{"id":238159,"date":"2023-05-16T18:41:56","date_gmt":"2023-05-16T18:41:56","guid":{"rendered":"https:\/\/www.ilustrograma.com.br\/portfolio\/unimagic\/"},"modified":"2023-05-16T18:52:29","modified_gmt":"2023-05-16T18:52:29","slug":"unimagic","status":"publish","type":"project","link":"https:\/\/www.ilustrograma.com.br\/en\/portfolio\/unimagic\/","title":{"rendered":"Unimagic"},"content":{"rendered":"\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Concept01_v05.jpg\" alt=\"\" class=\"wp-image-238109\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Concept01_v05.jpg 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Concept01_v05-1280x720.jpg 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Concept01_v05-980x551.jpg 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Concept01_v05-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<p>Unimed Paranava\u00ed created a campaign for the Unimagic unit, showing all the special care they have with their children. Nothing better than an animation to enter this magical and unique universe! Nada melhor do que uma anima\u00e7\u00e3o pra entrar nesse universo m\u00e1gico e \u00fanico! <\/p>\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_BehanceSite.mp4\"><\/video><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_0.jpg\" alt=\"\" class=\"wp-image-238113\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_0.jpg 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_0-1280x720.jpg 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_0-980x551.jpg 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_0-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_00.jpg\" alt=\"\" class=\"wp-image-238115\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_00.jpg 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_00-1280x720.jpg 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_00-980x551.jpg 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_00-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_01.jpg\" alt=\"\" class=\"wp-image-238117\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_01.jpg 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_01-1280x720.jpg 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_01-980x551.jpg 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_01-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<p>The objective of the project was to show a new model of treatment for children, removing the association of insecurity of little ones when visiting a hospital. The story is a thriller of how Theo arrives at the Unimagic hospital. <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"720\" data-id=\"238129\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/modelsheet_medico_v01.gif\" alt=\"\" class=\"wp-image-238129\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"720\" data-id=\"238131\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/modelsheet_menino_v01.gif\" alt=\"\" class=\"wp-image-238131\"\/><\/figure>\n<\/figure>\n\n<p class=\"has-text-align-center\">.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"882\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Storyboard_v00.png\" alt=\"\" class=\"wp-image-238133\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Storyboard_v00.png 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Storyboard_v00-1280x588.png 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Storyboard_v00-980x450.png 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Storyboard_v00-480x221.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<p>From the storyboard, we studied the lights and shadows so that the beginning of the animation had a denser and fearful atmosphere. When the doctor reveals himself, the Unimagic environment becomes clear, modern and magical, bringing warmth to the children. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_02.jpg\" alt=\"\" class=\"wp-image-238119\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_02.jpg 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_02-1280x720.jpg 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_02-980x551.jpg 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_02-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"238121\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_03.jpg\" alt=\"\" class=\"wp-image-238121\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_03.jpg 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_03-1280x720.jpg 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_03-980x551.jpg 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_03-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"238123\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_04.jpg\" alt=\"\" class=\"wp-image-238123\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_04.jpg 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_04-1280x720.jpg 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_04-980x551.jpg 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_04-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n<\/figure>\n\n<p class=\"has-text-align-center\">.<\/p>\n\n<p>The visual treatment with textures is precisely to give that comfort and affection, an artistic touch of care that doctors would have with patients. As the name implies, Unimagic asked for a scenario with magic and a playful treatment to transport children to a childish universe and distance themselves from the cold feeling of hospitals. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Processos_transicao_v00.gif\" alt=\"\" class=\"wp-image-238137\"\/><\/figure>\n\n<p class=\"has-text-align-left\">Above, a bit of the transition process from the captured scene to the animation, showing from the strokes to the finalization.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Processos_cena09_v00.gif\" alt=\"\" class=\"wp-image-238135\"\/><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"512\" data-id=\"238139\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Blender_01.gif\" alt=\"\" class=\"wp-image-238139\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"512\" data-id=\"238141\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Blender_02.gif\" alt=\"\" class=\"wp-image-238141\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"512\" data-id=\"238143\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Blender_03.gif\" alt=\"\" class=\"wp-image-238143\"\/><\/figure>\n<\/figure>\n\n<p class=\"has-text-align-center\">.<\/p>\n\n<p class=\"has-text-align-left\">The scenarios, cameras and frame by frame were done in Blender 3D. Compositing and finishing in Adobe After Effects. \u200b\u200b\u200b\u200b\u200b\u200b\u200b <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_06-1.jpg\" alt=\"\" class=\"wp-image-238145\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_06-1.jpg 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_06-1-1280x720.jpg 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_06-1-980x551.jpg 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Unimagic_Still_06-1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<p class=\"has-text-align-center\"><strong>Client: <\/strong>Unimed Paranava\u00ed<br\/><strong>Production:<\/strong> Ilustrograma<br\/><strong>Storyboard e Ilustration: <\/strong>Henrique Neumann<br\/><strong>Animation: <\/strong>Henrique Neumann<br\/>Daniel Meurer<br\/>Maria Ant\u00f4nia Petrassi<br\/>Marina Zucchi<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"197\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/05\/Cena08_Cor2.gif\" alt=\"\" class=\"wp-image-238149\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Unimed Paranava\u00ed created a campaign for the Unimagic unit, showing all the special care they have with their children. Nothing better than an animation to enter this magical and unique universe! Nada melhor do que uma anima\u00e7\u00e3o pra entrar nesse universo m\u00e1gico e \u00fanico! The objective of the project was to show a new model [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":238110,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[41],"project_tag":[52,77,78,79,80,81,82],"class_list":["post-238159","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-animation-for-advertising","project_tag-animation-en","project_tag-animation2d-en","project_tag-animation-en-2","project_tag-unimagic-en","project_tag-unimed-en","project_tag-unimed-paranavai-en","project_tag-blender-3d-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unimagic - Ilustrograma Est\u00fadio de Anima\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ilustrograma.com.br\/en\/portfolio\/unimagic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unimagic - Ilustrograma Est\u00fadio de Anima\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Unimed Paranava\u00ed created a campaign for the Unimagic unit, showing all the special care they have with their children. 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