{"id":237898,"date":"2023-03-09T14:27:35","date_gmt":"2023-03-09T14:27:35","guid":{"rendered":"https:\/\/www.ilustrograma.com.br\/portfolio\/caminho-da-escola-mec\/"},"modified":"2023-03-09T18:05:54","modified_gmt":"2023-03-09T18:05:54","slug":"caminho-da-escola-mec","status":"publish","type":"project","link":"https:\/\/www.ilustrograma.com.br\/en\/portfolio\/caminho-da-escola-mec\/","title":{"rendered":"Caminho da Escola | MEC"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"518\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Mec_Cenario_AreaRural_v02-1.jpg\" alt=\"\" class=\"wp-image-237858\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Mec_Cenario_AreaRural_v02-1.jpg 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Mec_Cenario_AreaRural_v02-1-1280x345.jpg 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Mec_Cenario_AreaRural_v02-1-980x264.jpg 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Mec_Cenario_AreaRural_v02-1-480x130.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<p class=\"has-text-align-center\">&#8230;<\/p>\n\n<p class=\"has-text-align-center\">Illustrations and animations created to compose the film for the project \u201cCaminho da Escola\u201d, from the Ministry of Education.<br\/>Vapt Filmes, the producer responsible for the campaign films, brought us the challenge of including animations to complete this story.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1433\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MontagemStoryboard_Mec_v04_site.png\" alt=\"\" class=\"wp-image-237889\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MontagemStoryboard_Mec_v04_site.png 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MontagemStoryboard_Mec_v04_site-1280x955.png 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MontagemStoryboard_Mec_v04_site-980x731.png 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MontagemStoryboard_Mec_v04_site-480x358.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"740\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MecOnibus_Keys_v00.png\" alt=\"\" class=\"wp-image-237862\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MecOnibus_Keys_v00.png 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MecOnibus_Keys_v00-1280x493.png 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MecOnibus_Keys_v00-980x378.png 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MecOnibus_Keys_v00-480x185.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<p class=\"has-text-align-center\">One of the resources we used right at the beginning of the film to publicize this project was &#8220;telling this story&#8221; literally,<br\/> starting with an open book.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"327\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Gif_Transicao_LivroInicio_v00.gif\" alt=\"\" class=\"wp-image-237866\"\/><\/figure>\n\n<p class=\"has-text-align-center\">.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/STB_MecOnibus_Concept02_v00.jpg\" alt=\"\" class=\"wp-image-237864\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/STB_MecOnibus_Concept02_v00.jpg 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/STB_MecOnibus_Concept02_v00-1280x720.jpg 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/STB_MecOnibus_Concept02_v00-980x551.jpg 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/STB_MecOnibus_Concept02_v00-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<p class=\"has-text-align-center\">The idea was to have some playful parts showing the challenges of school transport, both in rural and urban areas, interspersed with the captured scenes. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"327\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Gif_Transicao_Bus_v00.gif\" alt=\"\" class=\"wp-image-237870\"\/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"611\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Traco_Cor_v02.png\" alt=\"\" class=\"wp-image-237868\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Traco_Cor_v02.png 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Traco_Cor_v02-1280x407.png 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Traco_Cor_v02-980x312.png 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Traco_Cor_v02-480x153.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"615\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Mec_Cenario_IconesNacionais_v00.png\" alt=\"\" class=\"wp-image-237872\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Mec_Cenario_IconesNacionais_v00.png 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Mec_Cenario_IconesNacionais_v00-1280x410.png 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Mec_Cenario_IconesNacionais_v00-980x314.png 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Mec_Cenario_IconesNacionais_v00-480x154.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<p class=\"has-text-align-center\">.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/02_GIF_Caminhos_Escola.gif\" alt=\"\" class=\"wp-image-237874\"\/><\/figure>\n\n<p class=\"has-text-align-center\">Above part of the process of creating and coloring one of the scenes and a piece from the finished animation. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"798\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MacOnibus_interior.png\" alt=\"\" class=\"wp-image-237876\" srcset=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MacOnibus_interior.png 1920w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MacOnibus_interior-1280x532.png 1280w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MacOnibus_interior-980x407.png 980w, https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/MacOnibus_interior-480x200.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/figure>\n\n<p class=\"has-text-align-center\">&#8230;<\/p>\n\n<p class=\"has-text-align-center\">Client: Minist\u00e9rio da Educa\u00e7\u00e3o<br\/>Agency: Escala City+<br\/>Production: Vapt Filmes<br\/>Animation Producer: Ilustrograma<br\/>Storyboards and Illustration: Henrique Neumann<br\/>Animation: Henrique Neumann<br\/>Antonio Ganzer<br\/>Maria Ant\u00f4nia Petrassi<br\/>Marina Zucchi<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"242\" src=\"https:\/\/www.ilustrograma.com.br\/wp-content\/uploads\/2023\/03\/Gif_carro_lama_branco.gif\" alt=\"\" class=\"wp-image-237878\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; Illustrations and animations created to compose the film for the project \u201cCaminho da Escola\u201d, from the Ministry of Education.Vapt Filmes, the producer responsible for the campaign films, brought us the challenge of including animations to complete this story. One of the resources we used right at the beginning of the film to publicize this [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":237894,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[41],"project_tag":[52,53,54,55,56,57],"class_list":["post-237898","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-animation-for-advertising","project_tag-animation-en","project_tag-animation-2d-en","project_tag-frame-a-frame-en","project_tag-illustration-en","project_tag-gif-en","project_tag-animated-gif-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caminho da Escola | MEC - Ilustrograma Est\u00fadio de Anima\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Illustrations and animations created to compose the film for the project \u201cCaminho da Escola\u201d, from the Ministry of Education.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ilustrograma.com.br\/en\/portfolio\/caminho-da-escola-mec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caminho da Escola | MEC - 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