The PM 190 years film begins with a nostalgic journey through the monuments and regions of Santa Catarina that have marked the corporation’s trajectory. The campaign, signed by OneWg and produced by Burn Color Grading for SECOM SC, focuses on portraying the corporation’s connection with the community.
CONCEPTS
The concepts were the starting point for what we wanted the movie to look like. The idea was to find an artistic and mature atmosphere, taking into account the importance of the corporation and the seriousness of the subject.
STORYBOARD
ANIMATIC
PROCESS
The characters are elongated, elegant and with smaller head proportions in relation to the body, thus creating a more sophisticated and adult style. A variety of male and female police officers were produced, with uniforms for use on bicycles, motorcycles, cars and other vehicles.
All the patterns were based on a sketch with the visual direction and proportions of the character. As the movie begins with a reference to 1835, we used one version of an old grandmother and another of a modern grandmother.
Other characters created for the film were a singer for the concert on the Hercílio Luz Bridge, the Lion from Proerd and some children and extras who appear at the concert, school and community.
GIFS
We created various police vehicles such as bicycles, drones, helicopters, cars, motorcycles and Volkswagen Beetles for the 70s scene.
MAKING OF
We tried to establish the link of almost two centuries by combining scenes of caring for people with all the technology and infrastructure involved in the actions of the Military Police.
Client: SECOM SC
Agency: OneWG
Producer: Burn Color Grading
Animation Studio: Ilustrograma
Animation Director: Henrique Neumann
Storyboard and Concepts: Henrique Neumann
3D Modelers and Animators:
Daniel Meurer
Gabriel Sousa
Gabriel Lucena
Isaac Nascimento
Coordination and Post-Production: Marina Zucchi
Audio: Ricardo Massao Fuji
